How we work

We deliver evaluations that are clear, credible, and genuinely useful. By starting with a sharp focus on purpose, listening to the right voices, and cutting through noise, we provide actionable insights—not just data. Our approach ensures decision-makers get concise answers, practical recommendations, and a clear path forward.

  • Define the 'why'

    Evaluations often jump straight to data collection without asking the core question: "What’s this really for?" We won’t make that mistake. Through collaborative discovery, we co-create a tight brief with you—so your evaluation’s purpose is razor-focused, actionable, and unmistakably clear from the start. No rushed assumptions, no vague aims.

  • The right voices—not just the loudest

    A credible evaluation hinges on who you hear from—not just how much data you collect. We work with you to identify who should shape the findings (not just those who want to), tailor engagement to their influence, expertise, and needs, and to sequence their input strategically so key decision-makers are bought in early, not surprised later.

    The result is a fair, credible, and authoritative evaluation.

  • No drowning in data, no dead-end details.

    A clear purpose means clear questions. We craft a shortlist of evaluative North Stars to steer every phase of the work. We don’t just ask ‘did X happen?’; we ask big-picture questions like ‘how valuable are the outcomes, is the impact sustainable, is this still needed?’ This ensures we achieve depth without distraction: We explore what matters, not just what’s measurable. We can make effective judgments by asking “So what?” to every finding. And, we can give you decisive answers to important questions–no meandering side roads; just actionable insights.

  • We deliver conclusions, not just data

    If you hire an evaluator, you shouldn’t need to do your own detective work; but it can often feel that way. We don’t just hand you evidence and leave you to decode it. Together, we define what ‘good’ looks like—setting clear standards for quality and value upfront. We collect a convincing and credible mix of data and analyse against those benchmarks, not just reporting findings, but judging them. This means we can give you straight, logical, well-reasoned conclusions that tell you exactly where you hit the mark and where you can do better.

  • Reporting for busy people

    We treat clarity as a non-negotiable—so you get succinct, straightforward reporting where we’ve done the work to summarise, spotlight key insights, and pull out the real goodies. That means we prioritise plain language, so you don’t need a glossary to understand your own results. We create clean layouts, intuitive formatting, and visual cues that make even complex findings easy to grasp.

    We produce our reports for three different levels of engagement and time required: (1) an executive summary for your biggest questions, answered in under 5 minutes, (2) a main report with conclusions up front, evidence organised logically, and zero academic filler, and (3) appendices for the detail lovers.

    Reassuringly useful. Beautifully concise. That’s our standard.

  • Insights you will actually use

    We know recommendations are useless if they ignore your real-world constraints—budgets, politics, or operational realities. So we focus on actionable insights.

    We give you answers, not orders: We highlight what the evidence reveals—so you can decide the how and when on your terms. We ensure key stakeholders are engaged early, so findings feel theirs and not ivory tower advice that feels imposed. We strive for clarity, structiring insights to spotlight trade-offs, opportunities, and risks—making your decisions informed and confident.

    When you work with us, you leave not with a report, but with a path forward.

John Wilder Tukey, statistician

“Far better an approximate answer to the right question, which is often vague, than an exact answer to the wrong question, which can always be made precise.”